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Media Studies at SRWA

The Media Studies curriculum at The Sir Robert Woodard Academy develops critical, creative and socially aware media literacy. Students learn to interrogate how media products construct meaning, shape public opinion and represent people, places and ideas across print, screen and digital platforms.

The curriculum supports the Academy's aim of developing intellectually, culturally and socially confident learners by helping students question what they see, read, hear and share. In 2026–27, the subject includes both GCSE Media Studies and the launch of W6 A Level Media Studies, creating a clear pathway from GCSE analysis and practical production into advanced study of media language, representation, industry, audience, theory and context.

Developing Our Learners

We want learners to become precise, questioning and independent readers of the media. They should understand that media products are constructed through deliberate choices in language, image, sound, editing, layout and design. They should be able to analyse representation, challenge stereotypes, evaluate viewpoints and understand how audiences are targeted and positioned. We want students to become confident users of specialist vocabulary, thoughtful participants in cultural debate, and capable creators who can express ideas through practical media production.

Structure And Sequence

The curriculum is sequenced from foundation concepts into increasingly complex analysis and production. Year 10 begins with the theoretical framework and Component 1 print forms, including advertising, film marketing and magazines, before moving into television and the Component 3 NEA. Year 11 develops industry and audience knowledge through video games, music, online media, radio and newspapers before structured revision and exam practice.

The 2026–27 map reflects Eduqas set product changes for the 2028 cohort, including NHS 111, Trigger Point, Desert Island Discs and updated Guardian/Sun newspaper products. At W6, the new A Level course begins with the theoretical framework, Component 1 and Component 2 foundations, before students complete their cross-media NEA by the end of Year 12 Term 3 and move into deeper exam preparation in Year 13.

Destinations And The World Of Work

Media Studies encourages skills of critical thinking, analysis, research, and communication; these skills provide an excellent foundation of transferable skills for the workplace. Students will also take their first steps towards careers in fields such as media production, advertising and marketing (both traditional and digital), as well as, public relations and journalism.

Subject Documents  
Media Studies Curriculum Map 2026 Download